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L’Oréal had challenged #1 Dermatologist Recommended Skincare Brand” claim through NAD.
October 20, 2021
By: Christine Esposito
Editor-in-Chief
A panel of the National Advertising Review Board (NARB), the appellate advertising law body of BBB National Programs, has recommended that Johnson & Johnson Consumer Inc. (JJCI) discontinue the claim that its Neutrogena brand is the “#1 Dermatologist Recommended Skincare Brand.” The advertising at issue had been challenged by L’Oréal USA, Inc. before BBB National Programs’ National Advertising Division (NAD). Following NAD’s decision (Case No. 6926) in June, JJCI appealed NAD’s recommen...
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